When a small business is a start-up many may ask the question. Do we need a software or platform for customer relationship management (CRM)? The truth is that no matter the size of the company or project, a CRM tool is essential for proper development. CRM helps a small business enter the market with more power and gain visibility, and allows the small business to create and strengthen relationships with customers. Keeping customers satisfied will allow them to be loyal, which is something tremendously valuable to any business.